Communication – articulate better against set criteria
When telling your success story, be clear and give specific examples
Ensure entry fits with your chosen category
Make sure you understand the criteria and address as many measures of success as possible i.e. for CSR it’s not just about charitable work but also environmental sustainability
Ensure you explain /evidence why your firm/nominee stands out in your chosen category; the Judges will not be persuaded by nominations which are not supported by evidence or testimonials, preferably both, of the qualities being presented
If entering same category the following year – think about strategy, progress, what’s new – don’t be afraid to present a business case and demonstrate on-going commitment
Avoid narrow and inward-looking
When making a team entry, clearly explain what that team did to support one another and the qualities which makes them team of the year together with positive impact on the organisation
Collate and submit testimonials to support your entry
Evidence – Judges need and rely on this to assess against other entries – assess business impact and tell them about results achieved
Strength and impeccable credentials alone are not sufficient, Judges will also look for character, commitment and enthusiasm – lawyers have a heart and soul too!